Content that refers
To turn your customers into advocates, encourage them to reflect on their positive experiences and share their successes. Some of the content you create should be focused on getting content back from your customers – reviews, feedback and case studies. And other content should be tools and resources your customers can share themselves to encourage referrals.
- Customer reviews
- Success stories
- Referral programs
- Affiliate schemes
- Case studies
- Surveys
- Feedback requests
- Invite-only events