Archives

  • AWARENESS

    The start of any sales funnel is about building awareness and attracting prospects. It’s the tip of the iceberg – the part your prospects will always see first.

    February 2022
  • INTEREST

    Next you need to build on your brand awareness, explore the problems your prospectsmight face and create interest in possible solutions.

    February 2022
  • DESIRE

    The next stage of your iceberg should keep building out information, sharing more and more content about your offer to help your prospects want your solution over your competitors.

    February 2022
  • ACTION

    At the bottom of the traditional sales funnel, it’s time to close the deal and encourage those prospects to sign up – before they splash into the ocean and are lost to your sales and marketing teams.

    February 2022
  • Split section

    This might be the bottom of the traditional sales funnel – but it’s not the bottom of the sales enablement… Read More

    February 2022
  • CONVERSION

    Your customer journey funnel needs to work equally hard below the surface to make sureyour prospects are onboarded smoothly and efficiently, so they don’t change their mind.

    February 2022
  • RETENTION

    The biggest section of the iceberg, and arguably the most important part of your funnel. This is your sales process – everything you did above the surface – all over again. And again. Keep engaging to keep your customers.

    February 2022
  • ADVOCACY

    At the bottom of the sales enablement iceberg – the section that underpins the entire funnel - are your most loyal customers. Those who’ve proven every stage of your customer journey works and will advocate for your organization.

    February 2022

Sales Enablement Hub

Data Dwell’s Sales Enablement Hub is the place to find all the sales enablement resources you’ll need on implementation, adoption and use.

Product updates

See all the latest updates, new features and key tools in Data Dwell’s sales enablement software.

Contribute to Data Dwell’s sales enablement resources hub

Share your success stories of using sales enablement software or submit an article to our resources hub on your strategic approach. Contact us here if you’d like to contribute to our knowledge centre or if there’s a burning topic you’d like to see us discuss.